Prana

An end-to-end art direction for Prana’s seasonal campaign, celebrating originality as something inherent and intuitive—not manufactured. Designed to evoke a ‘flow state’ of presence and connection, the work is bold and unconventional, reflecting those who move through the world on their own terms and define their own standards.

(Credits)
Jake Welsh, John Bermingham, Alexis Tjian, Hayden DeMarici, Arturo Torres, Kolby Listenbee, Julian Edwards