Nike x NBA

Nike welcomes the NBA back with an ode to the joy only basketball can bring. To celebrate the NBA’s return and its 75th anniversary, we partnered with Nike to create a film paying homage to the players and the moments we love most. An iconic Ray Charles song under hugs, daps and tears between players, families, and fans served as a reminder of why we love this game so much.

Our original ask included a video and cut downs for Nike social and the Nike App. But as the edit took shape, it quickly expanded into a national broadcast spot airing during the first two weeks of the NBA season and digital OOH. 3 weeks from brief to delivery, this was a sprint to the finish, and a testament to what can happen when pure passion is the driving force behind the work.

(Credits)
Damion Triplett, Maria Sylva, Kristin Loye, Katey Kehanu, Matthew Anderson, Monique Van Hummel, Erik Gundersen, Jake Kelley, Sabrah Papazian, Kim Laama, Teddy Black, Gabriel Cheung, Madeleine Daily, Dustin Freeman, Bridget Hilderbrant, Jon Hill, Anna Redman, Natalie Schrimpl, Brandon Wells