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Gucci x Oura

Gucci x Oura

Gucci x Oura

A journey of self-discovery begins with the Gucci x Ōura Ring, a smart accessory that tracks the body’s messages to provides personal insights that allow the wearer to own their potential.

Linking the worlds of luxury and technology through a sleek 4-gram ring, Gucci x Ōura is about life as much as it is about lifestyle. Celebrating individuality from the inside out, the smart ring features the House’s Interlocking G logo framed by a gold braided trim, as well as Ōura’s research-grade sensors tracking heart rate, temperature, and sleep activity.

(Credits)
Alessandro Michele, Lolita Jacobs & Jean Baptiste Talbourdet Napoleone, Anthony Seklaoui, Simon Cahn, John Agnew, Kate Choyce, Taylor Davies, Kate Sakhno, Elijah Mills

Role
  • Strategy
  • Art Direction
  • Branding
  • Visual Design
  • Motion Design
Team
Location
Bay
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