Docusign

Docusign tirelessly built their brand identity with their own internal team. But there was so much to be said about their early mornings and late nights creating it. To give the public a peek behind the proverbial curtain, they hired us to tell the behind-the-scenes story in a way that no brand has done.

We set out to resonate emotionally with disparate audiences: Docusign users, the press, potential investors, the design community, and anyone interested in how a brand refreshes itself for the future. We built an immersive online storytelling experience that invites you on a tour of their new identity through core elements: typography, motion, sound, graphical elements, and of course, the new logo.

(Credits)
Laura Tron, Jake Welsh, Marc Weinreich, Matt Grice, Matt Eganhouse, Niccolò Miranda, IIja Van Eck, Christine Trezise, Carole Sentucq, Hayden DeMarici