Arc’Teryx

We redefined the Arc’Teryx brand experience to reflect both commercial ambition and audience mindset, crafting a cohesive visual and spatial language across all touchpoints of the Arc’Teryx brand. From developing expressive photographic styles, immersive retail environments, and a distinct brand identity that brought new energy to digital touchpoints, and surfaced clarity to the brand’s presence worldwide.

(Credits)
Jake Welsh, JP Burcks, Hannah Purmort, John Bermingham, Hayden DeMarici